Thursday 15th May 2008 The Montague on the Gardens, London Get inspiration for the year ahead at the LIMA UK Licensing Essentials Course, a full day seminar that will help you master the fundamentals of licensing through a series of thought provoking case studies, lively panel debates and detailed presentations Find out how to: Tap into the lucrative licensing industry Negotiate better deals Stay ahead of the latest trends You should attend if: If you are the owner of rights, concepts, brands, ideas, artwork or music and want to develop your understanding of licensing You have been involved in licensing for some time but need inspiration for forthcoming campaigns You have a brand and want to protect / develop it through licensing You are a manufacturer trying to better undesrtand how licensing can work for you Licensing Essentials Course Programme 10.00 - 11.30 The basics of licensing   Kelvyn Gardner, Managing Director, LIMA UK       Protecting, exploiting and commercialising your IP   Dids Macdonald, Chief Executive, ACID (Anti Copying in Design)       Using licensing to leverage brand value   Michael Rocha, Managing Director, Brand Finance     11.30 - 12.00 Coffee break     12.00 - 13.00 Key accountancy considerations   Stuart Burns, Partner, Fisher Forensic       Legal and commercial terms for licensing agreements   John Burns, Partner, Halliwells     13.00 - 14.15 Lunch     14.15 - 15.15 How a licensing agency works   Lisa Shapiro, Managing Director, The Licensing Company       Doctor Who: the creative and licensing success story   Richard Hollis, Head of UK Licensing, BBC Worldwide     15.15 - 15.45 Coffee break     15.45 - 16.45 Making the most of digital media in licensing   Paul comben, CEO, AT New Media       Successful licensing without terrestrial TV   Clare Piggot, VP Consumer Products, Nickelodeon     16.45 - 17.00 Coffee break     17.00 - 18.00 Licensing question time  (Panel debate)   Anthony Temple, DRI and Rainbow Designs   Louise O'Toole, Marvel Entertainment   Max Arguile, GB Eye   Vickie O'Malley, CPLG   Richard Pink, Pink Key Consulting   Trevor Jones, Danillo     Spring Fling The Spring Fling will kick off at 5.00pm with Licensing Question Time. Enjoy a glass of champagne and put your questions to our panel of industry experts as they debate the most crucial topics in licensing. Then it's on to the networking party - have fun with your industry peers and key industry figures over drinks and nibbles whilst you wait for the entertainment to begin. Registration To register, click here or call the hotline on +44 (0)1244 393 499 LIMA members - Seminar & Spring Fling £285 + VAT@17.5% = £334.87   Non-LIMA members - Seminar & Spring Fling £330 + VAT@17.5% = £387.75   Spring Fling £65 +VAT@17.5% = £76.37 A 5% booking discount applies for groups of three or four delegates A 10% booking discount applies for groups of five or more